about

When I was growing up I discovered that my initials spelled out the word MAP. Many years later as a graphic designer I came to like the association. A map is a highly graphic tool for getting to where you want to go. To my mind that’s what a designer does—find creative solutions to meet their client’s strategic goals. In essence, Design with a Direction.

Good design is as good as the strategies behind it. I look for clients that understand the importance of a good, strategic marketing plan. I can make projects look good but the bottom line is that they need to support and enhance the marketing objectives and I have done that time and time again. I look for clients that have experience working collaboratively with creative talent. I can take projects from the strategic brief to the final printed piece. I am proficient in Quark, Indesign, Illustrator, and Photoshop, as well as a variety of support software such as Word, Acrobat, and Excel.

Over the years my titles have included Graphic Designer, Art Director, Creative Manager, Business Owner, and most recently Artist. My expertise includes concept development, identity, package design, trade show booth design, photo art direction, Web site design and all manner of marketing projects. Clients have included American Girl, Hallmark, Kodak, and NewTek.

I enjoy a challenge and look forward to learning something new from every experience. I work independently but in fact prefer the dynamic of a highly collaborative and informed team environment. I’m practical, budget minded and prefer straight and direct communication. I listen, learn and often offer a compelling idea at the end of it all.

I am currently dividing my time between freelance design and my artistic endeavor, creating handmade lamps and furnishings. Both sides nourish and support the other. Go to m. porter studio for a look at my more personal creations.

Please feel free to contact me for more information. If you have a project in mind I am happy to meet with you and prepare an estimate.

Mark A. Porter

2620 Chamberlain Ave.
Madison, WI 53705
608-238-8205
Fax 608-442-7006